Questions & answers

The details,
without the detour.

Straight answers about pricing, placements and the way we work.

Open-book pricing

How can this be cheaper than an agency?

Open-book means you pay the publisher at cost, plus a fixed placement fee per link. We earn on that fee, and on the membership if you choose one, not on a hidden markup buried in the link price. Agencies usually fold their margin into a single number you cannot inspect, so the same placement costs more without you ever seeing why.

How do I know the price is really at cost?

Open-book means we pass on the purchase price we get for each link, with no markup and no negotiation, plus a fixed fee. Your portal shows the purchase price, the fee, and the all-in amount on every placement, and you settle against that real amount. If the final price comes in under the reserved estimate, the difference flows back to your wallet.

Can I cancel my membership?

Yes. The membership is month to month, with no lock-in, and you cancel it from your portal. After you cancel, it runs to the end of the month you paid for; from then on you pay per link. Your links stay monitored, at least weekly, each link keeps its replacement cover for at least twelve months from the day it went live, and prepaid wallet credit is refundable on request.

What does the membership pay for?

The work that happens before any link is bought: the premium search and backlink intelligence subscriptions we vet with, a per-client API budget, scheduled monitoring, competitor intelligence, reporting, AI search visibility, and the relevance engine that reads your own sitemap, Search Console and Analytics. We also take on a limited number of clients each month, so every campaign is hand-sourced for your exact pages. The links themselves are billed separately at the publisher price plus the member fee of $39. If you would rather not have a membership, pay per link: $79 per link, and we source when you order.

Can you run it hands off, or do I approve every link?

Both, and it is your choice. By default you approve every recommendation: you see the page-level match, the target page, the anchor and the expected all-in price, and nothing is reserved or charged until you say yes. Or you switch on autopilot, which is opt-in: you set a monthly budget, a maximum number of links per month and a maximum all-in price per link. Autopilot only ever queues recommendations we already rated a top pick, emails you the full list of what it intends to buy, and waits out a veto window in which you can cancel any line. Anything that goes through runs the same checks as a manual approval.

Quality and safety

How do you decide which sites to use?

Every candidate passes a metric-driven Quality Score and then a human verdict before you ever see it. We apply banned-niche filters, geo and real-traffic checks, and flag likely PBN patterns. Sites that fail are rejected.

How do you handle anchor text?

We cap exact-match anchors and keep the mix natural, weighted toward branded and topical anchors. You approve the anchors on every recommendation before anything is placed, so nothing goes live that you have not seen.

Is this safe for my site?

We place editorially, on vetted sites, with a natural anchor mix, and we monitor every link. That is how we lower the risk. We are honest that paid links always carry some policy risk, which is why we never promise outcomes and ask every client to accept a plain-language risk statement first.

How it works

How long does a placement take?

It depends on the publisher and the content, so we show an expected window on each recommendation rather than a blanket promise. You approve, we reserve the estimate from your wallet or charge your card, we place, and you see the live URL and the price in your portal.

What reporting do I get?

Your portal shows every live URL, the target page, the anchor used, the price you paid, and the current monitoring status. The ledger balances to the cent, so you can always tell where your money went.

Do you offer white-label for agencies?

Yes. Agencies get a dedicated workspace, client sub-accounts, a shared wallet, and your branding on the portal your clients log into. The open-book model still applies underneath, so your margin is your service fee, set by you and visible to no one but you.

Guarantees and risk

Do you guarantee rankings?

No. Search engines decide rankings, and anyone who promises a position is guessing. What we commit to is the deliverable we control: the editorial placement on a vetted site, and ongoing monitoring of that link. We never promise rankings, traffic, or a specific outcome.

Is buying links against Google policy?

We will be straight with you: paid links carry policy risk, and no vendor can remove that. We reduce it by placing editorially on vetted sites, capping anchors, keeping the mix natural, and monitoring every link. What you buy from us is the placement and the monitoring, never a promise about how search engines will react.

What happens if a link is removed?

We check every link on a fixed schedule: at least weekly, and every day for members. If a placement breaks, we run an escalating recovery sequence with the publisher. If recovery fails, we source and place a replacement at no extra placement fee: within 12 months of the link going live, or for as long as you are a member. Publishers who repeatedly drop links are blacklisted across the network.

What if you cannot find a placement I approve?

If we can't find a placement you approve in your first 30 days, we refund your first month's membership. The 30 days start at your first membership payment; the conditions are in our terms. On pay per link nothing is charged until you approve a link.

Billing and VAT

How is the membership billed?

By card, in US dollars. When you sign up you pay for the rest of the current month, counted day by day. After that the same card is charged on the 1st of each month, and you get an invoice for every payment. Links are paid separately, from your prepaid wallet. Without a membership there is no monthly charge: you pay each link by card when you approve it, or from your wallet.

Do US businesses pay VAT?

No. We are a Dutch company, R.B. Projecten B.V., and our sales to buyers outside the EU carry no VAT. Inside the EU, a business with a VAT number is reverse charged and Dutch buyers pay 21% VAT.

Publisher prices at cost. A fixed fee per link. A membership only if it pays off for you.

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