A plain guide / Buying backlinks

Buying backlinks:
what to check first.

Paying a website to link to yours is common, and it carries risk. What buying a link means, where it goes wrong, and what we check before we spend a client's money.

01 / What it means

What buying a link means.

Buying a backlink means paying the owner of a website to link to yours from one of their pages. It is sold under several names. A niche edit, a link insertion or a curated link adds your link to an article that is already published. A guest post is a new article written to carry it.

02 / The risks

The risks, said plainly.

Paid links carry policy risk, and no vendor can remove that. Anyone who promises that a bought link is safe, or that it will move a ranking, is guessing.

Link schemes and private blog networks

Some sites exist to sell links rather than to be read: networks run on the same IP addresses, analytics and nameservers, and link farms that carry the same spun article across separate domains.

Traffic that is not real

A site can show traffic with nothing behind it: a spike without search terms, or bot visits with no queries behind them.

A page nobody can find

A page with a noindex tag or a robots block is never indexed. A link on it can be paid for and never counted.

Pages without real text

Directories and lists of links give a link nothing to sit in. A link belongs in the running text of an article about a related subject.

A price you cannot see into

Many sellers fold their margin into one number, so you cannot tell what the publisher was paid and what the seller kept.

03 / Before you pay

What to check before you pay.

The same checks we run on every candidate page, before a person reviews the result and before it reaches a client.

  • Real traffic

    Organic visits spread across real search terms, not a spike with nothing behind it.

  • A topic that fits

    The linking page is about something close to the page it links to, so the link makes sense to someone reading it.

  • No network behind the site

    Shared IP addresses, analytics and nameservers, and the same article on several domains, point to a link farm or a private blog network.

  • A live page you can read

    Read the exact page before you pay. It should exist, carry real editorial text and be indexable: no noindex and no robots block.

  • The price, in the open

    Know what the publisher charges and what the seller adds on top. When the two are one number, you cannot judge either.

04 / How we do it

How we buy links for our clients.

We run those checks on every candidate, and a person reviews the result before a page reaches a client. The client approves each page, its anchor and its price before anything is bought. We pass the publisher's price on at cost, add a fixed fee per link, $39 as a member ($149/month) or $79 with no membership, and check every link at least weekly once it is live.

That is how we buy links for our clients: checked first, approved by you, priced in the open.

Questions about buying backlinks

Buying backlinks,
answered.

All questions and answers
Is it safe to buy backlinks?

Paid links carry some policy risk that no seller can remove. What lowers it: editorial placements on vetted sites, a natural anchor mix and a check on every link at least weekly. That is how we work.

How do I know what the publisher charged?

Ask to see it. With us, the publisher's price is a separate line on every recommendation and in your ledger, passed on at cost, with our fee beside it.

What is the difference between a niche edit and a guest post?

A niche edit adds your link to an article that is already live, so you can read the exact page first. A guest post is a new article written to carry your link, and you only see it once it is published.

Do you buy links from private blog networks?

No. We check every candidate for network signals, such as shared IP addresses, analytics, nameservers and favicons, and the same content across domains. Sites that fail are rejected.

Will a bought link improve my rankings?

We point each link at the page of yours where it counts most, such as pages just off page one, in the running text of a vetted page about a related subject. Search engines decide rankings, so we commit to the placement and the monitoring.

Publisher prices at cost. A fixed fee per link. A membership only if it pays off for you.